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After
achieving various levels of success with the label,
artists and producers on the international music
scene, label boss, John Francis,
is now set to face the challenge of developing
young talent from the Caribbean region.
Since the start of this millennium John Francis
has scouted the Caribbean for
talent to form the basis of artists that will
pilot his latest venture.
 “I
am looking to create a new genre of music. It’s
called Carib-Pop: The new sound of the
Caribbean. Carib-Pop is a style of dance
music that draws from the culture, history and
fashion trends of the Caribbean.
“I envisage a time quite soon when the term
Carib-Pop and the music that
goes with it, be as synonymous to the region as
reggae has become.” says John Francis.
“To
give the project the start it required, the multi-instrumentalist
producer Jazzique Cheverton was
taken on board as house producer to put his creative
skills on the first batch of artists to be released
on DanceBEAT Caribbean. When I arrived in the
Caribbean I knew that my first priority was to
find a musician that could understand and also
interpret my A&R requirement for the artists
we were soon to work with. |
I
found in Jazz not just a multi-instrumentalist
but an excellent producer having the knowledge
and working experience of digital recording techniques
comparable with what I was used to work with in
Europe”
Continues John Francis.
Soon to be released on DanceBEAT Caribbean will
be a single from Asha (click
here
for more info). Born in Canada of Kittitian parents,
Asha and her family now live
in St. Kitts. It will be this talented fifteen-year-old’s
first release on CD.
This debut song “Always”
was written by a team of Swedish
songwriters that include Paul Rein
who have recently written and produced international
hits for artists such as Christina Aguilera.
Concludes
John Francis:
“We are attempting to create our own brand
of popular music that would appeal primarily to
the youth of the Caribbean. There is a lot of
imported Pop, Rap and R&B
in the region. We are hoping that we can make
new music and develop young artists from the youth
culture of the Caribbean that ordinary young people
can identify with and eventually look up to. I
am confident that if we can please the ears and
win the hearts of West Indian youth, we will be
good enough to capture other international markets
and develop a new generation of world superstars.
A new genre of music now co-exists alongside Reggae
within the region. “
Carib-Pop is born!
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